PHILLY TREE PLAN
// VISUAL IDENTITY
Philly Tree Plan is a collaborative, community and data driven strategy to create a Philadelphia where equitable urban forestry can help make every neighborhood and its residents thrive. Trees are becoming a major part of the Philadelphia landscape and provide environmental, social, economic, and health benefits to future and present Philadelphians alike.
The ongoing mission is to encourage the city to proactively plant trees and make it a standard practice to take care of our urban forestry.
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We were tasked with:
Visual style guide including a logo, typefaces and color palette
Developing brand identity including messaging and taglines
Developing printed ambassador collateral binder including step by step instructions
Creating social media templates
Designing a one page flyer and yard signs for marketing rollout
Creating a digital engagement hub
Identification of priority neighborhoods and ambassadors
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Visual Identity
Collateral Design + Production
Paid Media + ImplementationImplementation
